Resources / Sales and Marketing / Distribution / Online Distribution

Online Distribtuion

Why both direct and indirect channels are important to tour, activity & attraction operators

Where does Apple sell iPhones? Direct to consumer: Apple store and Apple website Retailers: Walmart, Best Buy, JB-Hifi, Harvey Norman and hundreds more Phone…

[Webinar] Getting connected with Groupon Things to do

How do travel and tourism distribution channels work?

Updated January 2023 – A tourism distribution channel refers to the stakeholders and methods involved in taking a tourism product from the supplier to…

Why tour operators should consider developing local strategic partnerships

In the time before the pandemic, any other tour company in your destination may have seemed like direct competition — even if they offered…

Case Study: Sydney Photographic Workshops

Scale your photography business at shutter speed It’s easy to spot and admire a beautiful photograph. But learning to take one can sometimes be challenging….

How Google Things to do can increase your bookings

Updated January 2023 – Almost all travelers share similar practices when preparing to travel, regardless of whether they’re visiting the town next to theirs…

No tourism operator is an island: why services and support can help you grow

For many tourism business owners, going it alone can be a point of pride. But in modern times, doing so could potentially hold your…

Case Study: Audrey Wilkinson Vineyard

About Audrey Wilkinson Vineyard Audrey Wilkinson Vineyard is multi-award winning wine tasting tour company in Pokolbin (Hunter Valley), New South Wales that offers premium…

Case Study: Sydney Cooking School

Taking bookings – a piece of cake with Rezdy Here at Rezdy we’re very lucky to have some of Australia’s leading cooking schools as…

Working with tour wholesalers: 9 tips for tour operators

Updated April 2023 – Expanding your distribution network and improving your online distribution strategy can greatly benefit both outbound and inbound tour operators, but…

Case Study: Freedom Whale Watch

Managing Bookings Is A Whale Of A Time With Rezdy Sue Reid is the Owner-Operator of Freedom Whale Watch, who offer a fantastic day out…

Distribution 101: How these 3 Partnerships can Benefit Your Tour Business

Obviously, a large part of your tour and activity company’s business strategy is going to be devoted to driving direct bookings. While direct bookings…

There is No Such Thing as a One-Size-Fits-All Distribution Strategy

There is no scientific formula for creating an effective distribution strategy. Tour and activity operators have to consider several factors that are unique to…

The Difference Between Marketing and Distribution in Tourism

Tour and activity suppliers have to decipher between marketing costs and distribution costs in order to develop an effective distribution strategy that drives bookings…

The Importance of a Balanced Distribution Network

The key to creating a successful distribution network is to diversify the types of agents that you work with on a daily basis. If…

The Comprehensive Guide to Distribution Channels

It doesn’t matter what type of tours or activities you offer, or the destination that you are located within, it’s critical that you develop…

How to become a TourRadar supplier

How to Become a TourRadar Supplier Rezdy helps tour suppliers to connect with large online travel agents and smaller resellers. TourRadar is an online…

Distribution is the Key to a Successful Tourist Destination Marketing Strategy

Destination marketing requires a travel organization or regional marketing team to promote an entire region as a desirable travel spot. This involves highlighting the…

How to become a Viator supplier

What is Viator? Updated June 2022 – Viator, a TripAdvisor company, is the leading global tours and activities provider for travelers. They reach 350…

Tips to Shorten the Time to Set Up a Distribution Channel

When you develop an expert distribution strategy and you implement it, you can almost sit back and just watch the bookings come in. However,…

Distribution and Marketing Channel Cannibalization in the Tourism Industry

Agents are a necessary part of your overall distribution strategy, because the right agents can bring you customers you would not otherwise have access…

Channel Manager

Use the Channel Manager to manage all your booking channels in one place saving hours updating multiple systems.   It makes sense that having your…

3 Good Indirect Booking Channels

Direct booking is a wonderful thing for your tour and activity company, but you cannot rely solely on your own marketing efforts in order…

How partnering with other travel businesses can help you drive tour bookings

Like the world around us, the travel industry is incredibly interconnected – and for a good reason. Successful travel businesses capitalize on this fact…