Marketing Materials Master Class Chapter 1: Your Website. The Power of Style. Dress to Impress. First, test your site. Before we get started, take these free website graders to see how your website scores! You can use both website-grader… Marketing Materials Master Class Chapter 2: Advertising. The Power of Asking. In 2014, Ohio local Zack Danger Brown ran a Kickstarter campaign that raised a whopping 55 THOUSAND DOLLARS For… A Potato Salad. Someone actually… Marketing Materials Master Class Chapter 2.5: Google Adwords Checklist. How tour operators can leverage Google Adwords. *The Google Adwords Checklist is available for download at the end of this article. Why Advertise? The Forest of Knives may be one of… Marketing Materials Master Class Chapter 3: Social Media. The Power of Social Proof. In 2018, tens of thousands of people stormed the streets of New York City, all for the chance to grab themselves a photo with… Marketing Materials Master Class Chapter 4: Competitor Analysis. In 2012, an old man stumbled upon a basketball court in Bloomfield, New Jersey. But for some reason, the old man who everyone thought… Master Class Search Engine Marketing Chapter 5: SEO. Become Discoverable. Rezdy & General Assembly – ‘SEO for Beginners’ Recently we hosted and recorded a webinar with General Assembly for a foundational education on… Master Class Search Engine Marketing Chapter 5.5: Black Hat SEO & how BMW was removed from Google What is black hat SEO? It’s cheating. Well, actually black Hat SEO is the practice of using techniques against SEO guidelines to rank higher… Marketing Materials Master Class Chapter 6: Content: How to talk to anyone. In 2007, a company made waves across the internet, consistently pumping out videos that went viral. Each video hit tens of millions of views…. Marketing Materials Master Class Chapter 6.5: How to attract tourists with effective story-telling Do you remember the last advertisement you saw? What about the last description of a product you like. More than likely you don’t, because… Marketing Materials Master Class Chapter 7: Marketplace. An additional place to sell. In 2019, YouTuber Josh Pieters launched his sensational restaurant, the Italian Stallion on Deliveroo. Orders flew through the door as hungry customers eagerly waited…
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